Mobile is the next frontier for consumer video. People will soon expect to be able to enjoy your media on their most intimate device…their phone.
As a content provider, you already know that customers would like to play their media anywhere, and the that includes a phone that provides a mobile media experience that is good enough to do justice to your brand. An excellent media experience will:
- Help gain more subscribers
- Lower churn
- Encourage customers to use your content more frequently, helping form a bond between people and your brand
- Make you money in your area of expertise.
Today, it’s common to have several media players on a single phone — this is confusing, it invariably results in a bad customer experience, and it’s very, very costly to support. The common reaction is to build a custom application so you can control the user experience.
This is an expensive choice. You have to build the product, support it, update it, and in some cases get it qualified on both hardware and carrier networks. You aren’t in the software application business – you’re in the business of creating great content.
At Kinoma we have a better solution. Kinoma has focused on mobile media since our founding in 2002. It’s all we do. We’re a recognized leader in mobile software, helping to build mobile solutions for industry leaders including Palm, Sony and Sling Media. We have the knowledge, tools and software to deliver a truly compelling and useful mobile media experience today. Use our retail player to deliver your content and leave the software application worries behind.
Kinoma can help you provide the holy grail — a better media experience that works not only across different devices, and also across popular mobile OSs. So you don’t have to make different versions of content for every device you want to support. All you need to do is target Kinoma Player products. And for an exemplar experience, talk to us about becoming a part of the built-in content services that will allow new customers to discover you as they use our products.
For more information, contact firstname.lastname@example.org.